Selling Your Home the ULR Way! Price strategy, marketing,  photography and beyond. 

Updated: Sep 5, 2018


THE PRICE IS RIGHT: PRICING TO SELL. Bob Barker would be proud.


OUR GOAL IS TO SELL YOUR HOUSE IN THE SHORTEST AMOUNT OF TIME AT THE HIGHEST PRICE POSSIBLE. HOW DO WE DO IT?


COMPARATIVE MARKET ANALYSIS:  We take a detailed look at similar homes in your neighborhood and pull together what is known as a CMA (Comparative Market Analysis), We understand that your home is unique and we go beyond comparing apple to apples and compare kiwis to kiwis (or passion fruits to passion fruits, if you prefer). After carefully analyzing the data we are able to pull together a range of pricing for your home.


PRICING YOUR HOME CORRECTLY FROM THE START IS CRITICAL

TIP #1 CONSIDER A FEW  SMALL UPGRADES BEFORE LISTING


PRICING TO SELL:  Once we have looked at the data from the CMA, we will recommend a pricing strategy based on your goals. Wanting to sell quickly? We will recommend pricing your home to appear in the highest number of commonly-searched price brackets as well as price it to stand out from the competition. Wanting to sell for the highest price? We will recommend a starting sales price to attract buyers. Pair that with our unique marketing plan and you have a winning combination.  Zillow and Trulia can't do that!


HOW IS THE MARKET? Is it a buyer's market? A seller's market? The answer affects how your home should be priced, and how quickly it will sell.  The time of year plays a big part in selling a home as well.  We will use our knowledge to help price your home to sell in spring, summer, fall or winter (but let's be honest--Texas doesn't have a winter...). 




PHOTOGRAPHY SERVICES:

TIP #2 REMOVE EVERYTHING FROM YOUR COUNTERS TO GIVE THE APPEARANCE OF MORE SPACE




IMAGERY DONE RIGHT: You have one opportunity to make a first impression, and with a close to 95% of people searching for a home online, ULR will make sure that your home stands out from the bunch. More views means more showings, and more showings means more potential buyers for your home.

We use professional photographers with extensive real estate photography experience to capture your property in it's best light (literally). Your ULR realtor can also assist with decluttering the home and staging as needed.

IF A REGULAR PICTURE IS WORTH A THOUSAND WORDS, OUR PICTURES ARE WORTH A MILLION


MARKETING: HERE'S THE PLAN READY. SET. ACTION.

TIP #3 CHECK YOUR LISTING ONLINE TO MAKE SURE ALL INFO IS CORRECT



CREATIVE MARKETING: Far too many realtors just stick a yard sign in the lawn and throw the listing up on the MLS. That's lazy marketing! We pride ourselves on a custom marketing plan that will expose your listing to the greatest amount of buyers.


UNIQUE OPEN HOUSES: We believe that potential buyers should enjoy the time spent in your home. From mimosa bars and brunch, to art openings to school supply drives, our open houses are far from boring. We also take great pride in knowing the details of your home so that we can answer buyer questions and get your house sold.


CREATING A BUZZ: -After listing your house on the MLS, we will make sure it is also displayed on over 30+ sites like Zillow, Trulia, Realtor.com, and more. -Realtor e-blasts and broker open houses will encourage other agents to bring their buyers -Custom flyers to target current renters in your area, local businesses and more.

-Social media posts on Facebook, Twitter, and Instagram including boosted posts to maximize exposure on your listing. 

GREAT MARKETING PLANS AREN'T ONE-SIZE-FITS ALL


SOCIAL MEDIA DONE RIGHT

MODERN MARKETING FOR  YOUR LISTINGS

TIP #4 FACEBOOK LIVE IS A GREAT WAY FOR BUYERS TO VIRTUALLY VIEW YOUR HOME


FACEBOOK With over 4,000 followers (and growing) our listings are highlighted to our followers and shared and tagged frequently by our team of realtors. We also use Facebook Live to give viewers an inside view of your home, room by room.  


A SOCIAL MEDIA PRESENCE IS KEY TO MAXIMIZING EXPOSURE


INSTAGRAM Just like Instagram, we are about the details. We use this photo-based app to showcase specific aspects of your listing in order to get it sold. Sometimes words aren't needed when you have gorgeous photos.


GOOGLE Our clients love us on Google!! We have 163 five-star reviews (and counting). It is important for buyers looking at your listing to know that they can trust in the brokerage that is representing you.


With people spending almost 2 hours per day on social media sites (116 minutes, to be specific) it is imperative to market to buyers where they spend a majority of their time. We work with several social media platforms, and maintain a positive company image with our reviews.


WHY LIST WITH ULR:

TIP #5 RELAX... YOUR ULR REALTOR WILL MAKE THIS EASY INTEGRITY, KNOWLEDGE & EXPERIENCE:


ULR has been helping clients sell their homes for nearly a decade, so we have the experience you are looking for when hiring a realtor. We understand that selling a home can be stressful, but we will be there every step of the way.

We pride ourselves on staying current on market trends to best assist our clients in pricing their home right, as well as what marketing techniques to utilize to sell quickly.

Integrity is a cornerstone of our business practices, and we treat each client with the trust and care they deserve.


YOU SHOULD BE ABLE TO TRUST & DEPEND ON YOUR REALTOR

#yoknowshomes